Advertising Signage Trends to Watch Out for in 2018

Emerging advertising tools and channels are continuously changing the way we communicate or promote products or services. Signs, whether safety or commercial, are now being designed with the glittering digital display that presents content in a very engaging and attractive form. With the features of LED screens, companies now have the power to maneuver content in so many interactive ways to enhance their visibility. Understanding emerging signage trends will definitely enable you to create a good looking set of signs for your business. Following are some signage trends that will help you understand how to improve the presence of your business in a competitive environment.

Electric display

Despite new technologies, traditional signs are still playing an effective role in promoting small and large businesses. However, in the future, digital screens will gain more popularity and acceptance. It is because moving content with digital features is more powerful and engaging than a static sign. Modern consumers now have the freedom to get information regarding their desired products and services by simply browsing through LED boards.

Interactive content

Modern advertising techniques are bringing interactivity to offline advertising. The trend to display content in an interactive way will continue to gain more acceptance. Highly sophisticated display signs are bringing the idea of Internet of Things (IoT) into life. In coming years, tech-savvy businesses would be able to use signs that will show content according to viewers needs and preferences. The idea of IoT has clearly been put into practice by modern signage technology. Digital touchscreens and projectors are likely to be used widely in the future.

Social media integration

Social media has become a key advertising strategy for all kind of businesses. Whether you are a small plumbing contractor or a large brand, it has become inevitable to integrate social media into your advertising efforts. It will become more important than ever to use social interactions in the signage to improve engagement.

Content will continue to dominate

Content is of paramount significance for marketers and businesses. It’s the content that drives people to take actions. No matter what kind of signs you are using to promote your business, you need to focus on creating valuable content that has the power to make people buy. Even if you are using simple banners, decals, wraps, or vehicle graphics to advertise something, your content should be up to the mark. Make a good use of signage to promote your brand and do not forget to follow new trends.

Being a reputable company, A Sign Promotion provides innovative and up to date signage solutions to businesses of all sizes in Edmonton. We only utilize advanced printing machines and graphic design software to create amazing products for our clients. From wraps and banners to 3D lettering and graphics, we provide a broad range of ROI-focused signage services. Feel free to discuss your project with us!

Prospecting Made Easy

Today’s message is very short and sweet… well maybe not so sweet but short for sure… and hopefully helpful to you.

We’ve all felt the frustrations of trying to get good clients. Heck, trying to get new clients period can be a real challenge.

So today I wanted to share a few ideas that have worked for me…

Start by making a list of who you’d like to work with. Think: “Who’s my perfect prospect?” If you could hand pick any client, who’d that be?

This could be connections from a past job, or business associates that you know and who like and trust you or a vendor who you’ve done business with in the past. As a last resort you could put together a “cold list” of prospects.

Study that target market intensely and find out what problems they’re dealing with today, who are they (male, female), how old they are, what magazines they read etc.

Learn all you can about your perfect prospect and the marketplace in general. This is a critical step. This is very important step and should done before you start your marketing message. I know that I’ve talked about this many times, but it’s super important.

Once you have a target group in mind, create a mailing list. You’re going to be sending them numerous messages, offers, and various messages over and over until they become clients, so I suggest that you put these names in a program like Excel so you can keep up with them easily.

Study the competition and learn what they’re doing what offers they’re sending out, go to their websites, landing pages, and direct mail etc. This way you can position your business uniquely.

Once you feel you have enough “intel”, create a lead generation letter and send it to your prospect list.

It’s going to take more than one letter. I like using a letter series sent over a couple of weeks. Sure, you can sometimes close the deal on a single letter but it’s very unlikely. The power in direct mail is by mailing several letters not just one.

So, don’t be discouraged if you don’t get a response on the first letter you sent. This is typical. Again, the power of a letter series goes a long way to landing that client.

You got to remember, people are busy, they are preoccupied, and flooded with lots of distractions, junk mail, and advertising messages in today’s super-busy world.

Lastly, I encourage you to study the masters. Learn all you can about your craft. If you can afford a mentor, then by all means hire one. A good mentor will save you tons of money, time and frustrations. It’s as good as money in the bank… provided you follow through and act on what you’ve learned.

How to Advertise Your Used Car

There are many places that you can advertise your car for it to be sold. The question is: How is the correct way to advertise it?

Someone who is looking at an advert on social media, a website or a newspaper will want to know everything there is to know about the car. This means that they are interested in the car’s history such as if it was in any accidents, special features and they want to see a picture of the car. The idea is to sell a car to people who are in need of a working and functional car but don’t want to pay much for this basic transportation.

A clear description is the most important aspect of selling any item. Since a person can’t physically see the car the first time they see it online, they will want to know everything about the car before they consider seeing it in real life. A prospective buyer will want to know if there are any scratches or dents that can be repaired, scratched hub caps that should be replaced or buffed, and different modifications that the previous owner has made to the car.

Be careful when advertising a car that has had modifications done as such modifications can either add or lessen the value. The car will lose value if the owner has done the jobs himself and it appears untidy. This includes wheels that have been installed, turbos and superchargers, cone filters, blacked out lights (which is not allowed in many regions), and dimmed windows.

In your description you will also have to add what type of engine the car has and the interior features. The interior description includes ABS, air conditioning, Bluetooth, automatic windows, type of finish on the seats, central locking, a radio and whether the car has power steering. The engine description should include the type of engine it is (how much fuel is consumed per cycle), if it is an automatic or manual transmission, how many gears there are available, what type of fuel it uses and if any modifications have been done to the engine to increase power.

Lastly, you would need clear and bright pictures that showcase the car. Only one picture won’t be helpful as a person who is looking to buy a car wants to see the car from all angles. They also need to know if it is road worthy and worth consideration.

Used cars might be more difficult to sell because there are so many options out there. However, it is good to know that about fifty percent of people need a second hand car because the price is lower and it is within their budget. Advertise and make a statement so that a buyer won’t forget the quality used cars you have available.